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Business-conference was held jointly with exclusive distributor in the region – company “Incort ltd”

The main idea of the conference – «Competitiveness of IRF team» – was to improve the competitive skills and benefits of IRF – staff and of Company Incort Ltd as an integrate part.

The conference was held in hotel “Teatralniy” and consisted of two parts. All the participants were quickly involved into the process and got into the process of discussion.

Unofficial part was held in hotel’s restaurant. Friendly talks in comfortable atmosphere helped making contacts.

Trade representatives joined the conference in the afternoon. They shared their experience of negotiations in retails.

Informative materials, games, video, mutual discussing – these things make the conference engrossing and valuable.

Informal discussions uncovered main problems of distributor’s work

We saw, that our experience can really help the trading team in solving the existing problems. It’s important to emphasize that all the members of the team participated actively and asked topical questions.

“we tried to avoid theory and pay attention to practice moments, to what our representatives face every day. We wanted to helping them to overcome retail managers’ objections, being more assertive and insistent, and, as most important, to set a goal and achieve it when visiting retailer.” – Aleksandr Slovachevskyi, Trade and Marketing Vice President in “Interrybflot” corporation.


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